• Flexible location + hybrid work arrangements
• Full-time and fixed-term 31 December 2026
• HEW 6 $96,276 - $103,971 + 17% Superannuation

Overview

The Digital Media Analyst is responsible for the tagging and analysis of digital media and is accountable for delivering actionable, data‑driven insights into Deakin’s digital media performance. This role ensures best‑practice tracking and reporting across all paid media channels and operates primarily within the Adobe Analytics suite (Adobe Analytics, Launch Tag Manager, SDK) and Tealium CDP (audience creation).

Reporting to the Performance Lifecycle Manager, the Digital Media Analyst will:

• Ensure best‑practice conversion tracking by designing, implementing and managing tags across key conversion events to enable robust optimisation and reporting.
• Build and enhance analytics dashboards combining on‑site behaviour and paid media metrics using Adobe Analytics and Tableau to track campaign and program performance.
• Lead audience creation, testing and optimisation through Tealium CDP, supporting activation strategies and continuous improvement initiatives.
• Analyse and optimise cross‑channel media performance, identifying testing opportunities, monitoring outcomes, and delivering insight‑led recommendations to the Digital Team.
• Collaborate with internal stakeholders and external partners to improve cross‑channel tracking, attribution capability, and overall maturity of media and analytics implementation.

To be successful, you’ll have:

• A Degree with subsequent relevant experience; or
• Extensive experience and specialist knowledge or broad knowledge in technical or administrative fields; or
• An equivalent combination of relevant experience and/or education/training.
• Knowledge of a range of analytics platforms and media consoles such as Adobe Analytics, Google Analytics, Google suite of products (DV360, SA360, CM360), Adwords, Bight Edge.
• Experience of working in digital insights, digital media, digital campaign analysis or similar role.
• Media agency experience is not mandatory but will be preferred.

Why work with us?

At Deakin you will have access to benefits such as a variety of leave options including generous parental leave and the ability to purchase additional leave; flexible working arrangements to help manage your work-life balance; ongoing learning and development opportunities to grow your career; an inclusive and supportive culture and environment to work in, both online and on campus.

Here's how to apply: 

Please submit your updated resume and a short cover letter outlining your skills and experience.

For a confidential discussion regarding this role, please contact Christopher Geronimo (Performance Lifecycle Manager) via c.geronimo@deakin.edu.au

For a copy of the position description, please see below:

 Final_PD_HEW 6 Digital Media Analyst.pdf

Applications for this position close on April 12th 2026 at 11:55pm.

Are You Ready?

Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.

We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.

We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.

Pre-employment safety and suitability checks: In accordance with the National Higher Education Code to Prevent and Respond to Gender-based Violence, appointment to this role is subject to successful completion of relevant pre-employment checks, including Working With Children Checks and candidate gender-based violence declarations.

Candidates may be asked to declare whether they have been investigated for an allegation of Gender‑based Violence, or determined to have engaged in conduct that constitutes Gender‑based Violence during the course of their previous employment, or otherwise in a legal process.  A declaration is not required from individuals who have experienced gender‑based violence.  A ‘Yes’ response does not automatically exclude a candidate from employment, and any information provided will be treated confidentially and considered only for relevance to the role and the University’s safety obligations.